I have been working as a Creative Copywriter for eBayUK since October 2023 and have crafted plenty of eye-catching website banners, punchy push notifications and engaging email copy. Have a scroll through some of my absolute favourite projects and campaigns. 

Channelling a Gen-Z audience is easy when you've got your finger on the pulse of the latest craze. Enter, reactive trend assets—a range of website banners and push notifications that speak to whatever's hot right now, all mocked up and live within a mere 24 hours. From the cosy 'Meg Ryan fall' aesthetic to the return of Oasis, here's some examples of my creative copy that helped bring the hype to life on eBay. 

Luxury pieces, parts and accessories, homeware... it's all on eBay, but it's not all for everyone. That's why I always channel language that ties into the product and resonates with the right customer—so you know which category you're reading about with just a glance. Here's a few examples. 

As eBay is Love Island's partner, we took some of the programme's iconic phrases from show to site, encouraging customers to buy pre-loved fashion. As the copywriter for this campaign, I bought the work to life by channelling the Islanders' tone of voice (ready to re-couple, anyone?) whilst linking the copy to various tentpole moments in the series. The result? Up to 8.7 million impressions per asset.

Marketing emails are a great excuse to get creative and really connect with an audience. I've worked on an email for just about every occasion—from the deals-driven value digest to the more editorial buyer inspiration, as well as copy targeted at sneaker enthusiasts, fashion fanatics and more. 

From auctioning pre-loved designer clothes to debuting an 'Endless Runway' on the live channel eBay pulled out all the stops for London Fashion Week. My job was to communicate this flurry of fashionable activity concisely, adhering to strict character counts. Luckily, the hard work paid off with eBay's on-site LFW competition receiving a staggering 38k entries, meaning that the message was conveyed clearly and effectively online. 

I love getting involved in every stage of a campaign, from conception to execution. Here's a few of the projects that I helped lead, from pushing planet-friendly messaging during Recommerce Day to the creative Advent Calendar campaign over the festive period.